i-rate.org employs sophisticated search techniques to return search results that are optimized to be relevant to the place where you live.

Therefore you are asked to enter a city or town, or zip code when you first start using the site.

If possible, the search will return a list of businesses in your own city. If no results are available for your own city, the search will be automatically extended to include a larger and larger area around your own city until results are found.